Most clothing stores are aimed towards a certain crowd whether it's old or young, professional or casual. Former A&F CEO said that, "his perspective that A&F was for “the beautiful people,”" which is very subjective. His idea of "beautiful people" may be different than someone else's view, but this idea seemed to dismiss the company's past issues. Several companies have been booted out by fast fashion in the teen clothing market such as, Delia's, Wet Seal, and Deb Shops. American Apparel is headed that way too. Several known fast fashion retailers are, H&M, Forever21, and Zara. Forbes says, "The clothes are low-priced but stylish, styles cycle in and out of stores (and web sites) as quickly as every three weeks. That means, the product is turning well over twelve times a year, when traditional fashion retailers get excited at turns of 6 or 7." This idea shows that because of fast changing trends, people don't want to spend tons of money on designer items that will go out of style within a few months, so these stores offer low-priced 'copies' of designer items and change often. This not only is appealing to customers, but the companies make lots of money due to the constant income of new items, even though their items are cheaper in price.
Today I learned that we, as young people, fall into the trap of fast fashion and ever changing trends because we are never content. Youth is targeted because we care about the trends more than making good buys. By being oblivious to this, we are fueling the fast fashion industry. I particularly am not a fan of these fast fashion brands mentioned because while they may be inexpensive, they are poor quality. I would much rather pay more for something that will last much longer. I have also learned that fashion industries target certain audiences. I find it odd that fast fashion is taking over though because, personally, I would rather have the real, high quality item rather than a cheap fake version.
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